Cleveland Metroparks Zoo officials announced the popular event, which draws more than 150,000 guests each summer, will run from Friday, July 7, through Sunday, Aug. 27.

'Holla If Ya Hear Me' will examine a half-century of history of the groundbreaking musical genre. The Rock & Roll Hall of Fame said the exhibit will kick off with an 'icon-laden dedication event,' details of which are still to come.

Among the new features at the location near Sandusky: a 50-foot free fall jump tower, a renovated zipline experience and a new 15,000-square-foot pool with premium poolside lounging.

From Bloomberg: The Swift tour provides a real-world lesson in the mechanics of supply and demand like no Milton Friedman textbook ever could. Much like Wall Street stockbrokers after a hot initial public offering, people who had scored multiple Swift tickets through Ticketmaster quickly found buyers for their assets.